Turner Broadcasting System (TBS) Invests in ITTC


Lawrence,KS (04-09-1999)



Turner Broadcasting System (TBS) Latin America has invested in technology at the Information Telecommunication Technology Center (ITTC) at KU.

"ITTC at the University of Kansas is well-known for its critical expertise in information technologies," said David Levy, president for international sales at TBS International, Inc. "As a result, we have invested heavily in one of ITTC's innovative video processing technologies."

TBS pilot-tested the technology in late January. It is now proceeding in Latin America with a rollout of the technology developed by KU Associate Professor John Gauch. A faculty member affiliated with ITTC, Gauch has developed a state-of-the-art, automated commercial verification system. This system will help TBS to effectively monitor in real-time television programming in Latin America.

"This technology will help TBS to ensure that its advertising clients get what they have paid for in terms of where and when their commercials run," said Levy.

TBS, a subsidiary of Time Warner, Inc., is a major producer of news and entertainment product worldwide.

For more information, contact ITTC.


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Partner with ITTC

The Information and Telecommunication Technology Center at the University of Kansas has developed several assistance policies that enhance interactions between the Center and local, Kansas, or national companies. 

ITTC assistance includes initial free consulting (normally one to five hours). If additional support is needed, ITTC will offer one of the following approaches: 

Sponsored Research Agreement

Individuals and organizations can enter into agreements with KUCR/ITTC and provide funds for sponsored research to be performed at ITTC with the assistance of faculty, staff and students.

Licensing and Royalty/Equity Agreement

An ITTC goal is the development of investment-grade technologies for transfer to, and marketing by, local, Kansas, and national businesses. To enhance this process, the Center has developed flexible policies that allow for licensing, royalty, and equity arrangements to meet both the needs of ITTC and the company.

Commercialization Development

Companies with a technology need that can be satisfied with ITTC's resources can look to us for assistance. We can develop a relationship with interested partners that will provide for the development of a technology suited for commercialization.

ITTC Resource Access

ITTC resources, including computers and software systems, may be made available to Kansas companies in accordance with the Center's mission and applicable Regents and University policies.

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